Advertising your local business

You’re a Liverpool company. You want people in Liverpool to find your website, so they can see you offer the best services for them. What is the best way to do this?

Looking good

Looks matter with online marketing. A badly designed website which is hard to navigate and looks boring is going to put people off. However, a neat design, an attractive logo and a layout which is easy to read will fill potential customers with confidence. Pay attention to spelling and grammar as well – you want people to know you’re the most professional in Liverpool.

Word it right

Using the correct search engine optimisation can hugely increase hits to your website, and make sure the right people are looking. SEO looks at the key words which people search to find businesses like yours, and uses them to ensure you’re near the top of the search engine ratings. It needs to be specific – if your business is in Liverpool, you want local people to be able to find it.

Let them find you

Making sure the address of your company is prominently placed on your website will allow customers to easily see that they’ve found a local Liverpool business that can help them. Adding a map can make it even easier to see where you are placed. Online marketing may make advertising global, but your business is still local.

Be everywhere

You’ve got a good website, which is well designed, looks great, and is written to the best standards of SEO. What next? Well, online marketing is not just about your site itself. Social media and tools such as marketing landing pages which link back to your site are important to boost SEO ratings and reach more people in Liverpool.

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ABOUT US

We specialise in web design and digital marketing. We build high quality bespoke websites, combined with innovative online marketing techniques. Our focus is on delivering Search Engine friendly websites that really engage with visitors. All our websites can be optimised for other devices such as mobile and ipad, and marketed to increase traffic. Optimia developments will help your website achieve its full potential.

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Office 1.3
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Telephone: 0151 329 2993
Email: info@optimia.co.uk

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