We’ve all seen examples of bad online marketing. Despite the existence of companies like Optimia, offering quality SEO writing and web building services, there are still businesses which bombard customers with spam emails or have websites which are nearly impossible to read.
So, how can your business attract customers without putting them off?
Badly written web copy is a sure way to lose potential customers. In fact, without proper attention to search engine optimisation, they may never find you to begin with – research has shown repeatedly that most people never view beyond the first page of search engine results. If your site is not in the top ten results, it is unlikely to attract many hits. Choose a professional SEO service, which specialises in writing creative copy with well-researched keywords sure to direct people to you.
If well-written SEO content brings people to your site, then looking good keeps them there. If your appearance is unprofessional, customers will assume your business is too. A good logo and a website which is pleasant to look at, with images and a clear layout, will inspire customers with confidence.
Paying attention to your SEO ratings means identifying what is unique about your business. For example, if you sell clothes, using ‘clothes’ as a keyword would be unhelpful – it is too non-specific and open to far too much competition. Using ‘dressmakers Liverpool’, however, will bring you customers in the correct area looking for your own services. A good copywriter will research the best terms for your site.
Your customers do not want to be bombarded with messages. They want to be able to find you and to easily see how you can help them. This is why SEO services are so essential to modern marketing.
We came across Tom from Optimia through a networking event and decided to have a meeting to discuss our requirements. Tom sat down with us and we talked about where we were at that point with our website and where we wanted to be and by when. Tom was genuinely interested in our business and we immediately were stuck by his SEO knowledge and that he was constantly looking to keep on top of the most current SEO trends. It was refreshing to hear that he was interested in our business without making the same bold predictions as other SEO companies did.
Frank Crowley, Azure Overseas
I used Tom at Optimia to bring my online business to the next level and that was achieved with some great SEO and marketing work surround big sporting events. Tom's ability to push my websites up the SERP's meant an increase in revenue for my business and his prompt responses to any problems meant a great working partnership between Optimia and Thatsagoal Media was easy to achieve.
Tom is incredibly talented and understood exactly what I wanted and needed for my website. Tom also designed my logo. He very quickly came up with over ten options and out of this came my logo which very cleverly portrays exactly what it is that my business is.
Suzy Cooper, Positive Performance Coaching