How to Create a Social Media Content Plan

Having a social media presence is a necessity these days, especially for businesses, however it can be a little overwhelming. If you want to make sure youre doing everything properly, you should come up with a social media content plan. A social media content plan should answer 5 questions.

What do I want from my social media presence?
Knowing what you want will help you gauge your success and give you something to work for. Use SMART goals to help come up with simple and realistic goals for social media content plan. Smart goals are; specific, measurable, attainable, relevant, time related. For example you might want to aim to post 3-4 times a day, getting 30 likes on a post and 10 new followers a week. This goal gives you clear aims, constricted by a time frame and with something you can measure. They’re also attainable. You can’t give yourself the goal of 1000 new followers a day, when you know you’re a relatively small account; it’s just completely unrealistic.

Who is your target audience?
If youre a company that sells mobility products for the elderly, youre not going to include obscure slang and memes in your content, because your target audience wouldnt understand it. When putting together your social media content plan, you want to know who youre tailoring your content to and make sure its going to be exciting and enjoyable to whoever your audience is.

What content are you going to post (and where)?
This question kind of has two parts. To know what content youll be posting, youll need to know what platform youll be using. If you are posting primarily on Facebook and Instagram, youll need two different types of content. Planning this ahead of time means you can start putting together some posts for scheduling and even prepare seasonal specific content. Scheduling posts so you know youll have a regular social media presence no matter how busy you get.  

Who will be creating the content?
Once you have figured out the platforms youll be using and are coming up with ideas for social media content, you will need to know who is going to be creating said content. For an Instagram account, youll be posting photographs or graphics, so who is going to be creating that? Will it be a hired photographer or just employee with a decent phone camera? It doesnt matter, as long as they know they need to be creating the content.

How often are you going to post?
You can post content as frequently as you want but if you are trying to reach certain goals, its probably good you have some idea of how many times a week you will be posting. Depending on the platform, you can post a few times a day or even a few times a week. If you were using Twitter, rarely posting wouldnt be suitable to the platform. Since you have picked your preferred platforms, you will know how often you should be posting. Come up with an amount and try to stick to it. If you feel like you need to post more or less after a while, adjust your content plan.

If you need any advice or help with social media content, call us on 0151 329 2993 to talk to a member of our team.

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