Why You Should be Using Facebook Advertising

With todays ever developing mobile technology and advancing social media apps, there is no excuse for not taking advantage of the mass of advertising opportunities available. Since its conception, Facebook has been connecting people all over the world, and now people are using it to connect businesses and their customers.

There are many online advertising avenues to go down but Facebook Advertising is one of the better options. Its easy, cheap and most importantly, its effective. With Facebooks huge user base, you can be pretty sure that your audience is there. Facebook accounts for up to 15.8% of total time spent on the Internet, so the advertising potential is ridiculous.

Remarketing
Thanks to remarketing, you can guarantee that people will be seeing your ads. Remarketing means that your ads are being shown to people who are already interested in your products or services, which we know because chances are they have already visited your website. We use a web pixel in order to track data from customers who have visited your website and store it in a custom audience.

Targeting
Facebook has incredibly specific targeting tools, so you can pick exactly the person you want to target your ad towards and I mean very specific. Using this tool you can pick an audience who are reaching certain life events or even friends with people reaching these life events.

Mobile Users
Is there anything better than being able to reach people when theyre on the go? By targeting mobile users, you open up a world of possibilities. There are 1.74 billion mobile active users on Facebook, which means that getting your ads to more people whenever you want has never been easier.  

Facebook Analytics
When using Facebook Advertising, you wont have to worry about navigating a difficult system to find all the relevant data about your ads. Facebook has an easy to use interface, which spells out all the data for you, so you can understand even if you arent the most analytical.

Facebook’s Pixel
If you really want to make the most of Facebook Advertising, you have to use Facebook’s tracking Pixel. With Facebook’s Pixel, you can make the most of Facebooks advertising, with the benefits of remarketing and conversion tracking. Using the Pixel means you can determine whats wrong with your ad, say youre getting ad clicks, but no conversions. You can determine that your ad is intriguing enough, but maybe your offer or landing page isnt.

For more help with Facebook Advertising, get in touch with one of our team at 0151 329 2993.

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We specialise in web design and digital marketing. We build high quality bespoke websites, combined with innovative online marketing techniques. Our focus is on delivering Search Engine friendly websites that really engage with visitors. All our websites can be optimised for other devices such as mobile and ipad, and marketed to increase traffic. Optimia will help your website achieve its full potential.

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