How to Respond To Negative Reviews

With any business comes reviews, and they’re not always going to be positive. Reviewing businesses online is so easy nowadays, even more so now you can post directly onto businesses social media accounts. Because of how public this is it can be a little daunting for someone who has to reply. So here are a […]

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How to Create a Social Media Content Plan

Having a social media presence is a necessity these days, especially for businesses, however it can be a little overwhelming. If you want to make sure you’re doing everything properly, you should come up with a social media content plan. A social media content plan should answer 5 questions. What do I want from my […]

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Social Media Marketing and Why It’s Important

Today, if your business isn’t on social media then you’re doing it wrong. Social media is so important in keeping your businesses head above water, as social media marketing is an expanding network of opportunities. Personalisation Having social media for your business can help you give your business a personality. However, this isn’t branding. Social media […]

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Why You Should be Using Facebook Advertising

With today’s ever developing mobile technology and advancing social media apps, there is no excuse for not taking advantage of the mass of advertising opportunities available. Since it’s conception, Facebook has been connecting people all over the world, and now people are using it to connect businesses and their customers. There are many online advertising […]

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#UsingHashtags

Whether you’re using Twitter or Instagram, hashtags have become an integral part of using those platforms. The hashtags you choose for each post will help it reach its intended audience. Using hashtags is simple enough, but how can you make sure you’re using them the best way?  How many Hashtags should you use? This depends […]

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We specialise in web design and digital marketing. We build high quality bespoke websites, combined with innovative online marketing techniques. Our focus is on delivering Search Engine friendly websites that really engage with visitors. All our websites can be optimised for other devices such as mobile and ipad, and marketed to increase traffic. Optimia will help your website achieve its full potential.

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